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Research papers

Application of play-oneiric tests in basic motivational research and communication studies

This paper sets out to illustrate a qualitative research method focussed on the use of association and projection tests. Thus it is a method which intends to identify the affective-symbolic structures underlying the cognitive structures, and to...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Bruna Spataro, Antonella Pogliana, Laura Frontori
June 15, 1984
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Citation

Spataro, Pogliana and Frontori (1984a, June 15). Application of play-oneiric tests in basic motivational research and communication studies. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/application-of-play-oneiric-tests-in-basic-motivational-research-and-communication-studies